Rationing finished in 1954, chain stores and shopping centres began to replace markets and cars began to become a significant part of British life. Britain began to dismantle her Empire and traditional markets were changing.
1951 ad
A thoroughly modern approach to an advert, literally stating the obvious ‘This is an advertisement. This is an Aga’
The Aga is still shown as the complete cooker, full to capacity – a cornucopia of food together with the endearing black cat, which was to feature in Aga adverts and literature for several years. We just love the invitation (?) to write a terse and business-like note for a catalogue!
 Full pdf of 1951 Article (83kb)
1951 ad – traditional
A complete contrast from the modern advertisement of the same year. This advertisement captures the traditional Aga stronghold – farming families. The production of food, now rationing was at the end had become very important to the nation. The constant readiness of the Aga was a boon for the busy family.
Full pdf of 1951 Traditional Article (60kb)
1952
This delightful advertisement was sent in by Marilyn Crowther, who came across this advertisement, when researching her book on cats, soon to be published. The mother cat is telling her kittens all about the story of the Aga, surely the best education a cat could get!
Full pdf of 1952 Article (265kb)
1956
Colour comes to the Aga with the launch of the new Aga De Luxe models, the brilliant new Aga in colours to match your kitchen. Again coupon responses for literature were used. How times and language change – then you were encouraged to ‘Order a gay new Aga now’
Full pdf of 1956 Article (71kb)
1957
The new Aga De Luxe brings advertising with the emphasis on the Friendly Aga, always ready to perform at any time. Here, the husband is pouring tea for his wife after a late night (after all, it’s 1.25am), the Aga ready and waiting for them.
Full pdf of 1957 Article (74.1kb) |
