Love Aga campaign launched

What’s the background to the campaign?

While it’s possible to take a guess at how many Agas there are in kitchens throughout the world, it’s impossible to say with any great certainty.

Why is it being launched now?
Next year marks 300 years since the advent of the Industrial Revolution, which began on the very site where Agas are still made today when Abraham Darby first smelted coke to produce iron.

How can I help?
It’s with this prestigious anniversary in mind that Aga has launched a campaign to track down every single Aga, so that the Aga family can be reunited and every Aga owner can benefit from exclusive events and special offers.

Put your Aga on the map
The new website http://www.thisismyaga.co.uk/ is an interactive meeting place where Aga owners will be able to upload their Aga pictures and stories and put their Aga on the map. There will be lots of exciting offers available exclusively to those who register.

The contributions made by Aga owners will be key to making this an exciting place to visit, so please log on and tell us all about your Aga.

Can I register by off-line?
Yes, Aga lovers can also register their Agas by ringing 0845 4810772 or by sending their details to: This is my Aga, Aga, Station Road Ketley, TF1 5AQ.

Aga Managing Director Gerald O’Brien says: “I’m Abraham Darby’s 31st successor as foundry manager at Coalbrookdale. The Dale has been a key part in the Aga family history and I’m excited about reuniting that family.”

Love Aga – the book
Next year will see the publication of a large-format gift cookbook called Love Aga. It will be a charming and elegant collection of Aga recipes from chefs, celebrities and Aga owners, beautiful photographs, anecdotes and Aga ephemera, and will feature personal stories from Aga owners across the globe.

And keep an eye out for Aga near you
Don’t be surprised, too, if when you’re out and about you happen to see an Aga in an unusual place, such as a town centre or tube station. If you do, make sure you come over, say hello and taste some delicious Aga-cooked food.

Aga Shops are the hub of the Aga community and, with around 80 throughout the UK, there’s sure to be one near you. All Aga Shops run a regular programme of demonstrations, which are well worth attending, whether you’re new to Aga cooking or have been doing it for years.

Also, you can drop in and tell the staff in your local Aga Shop about your Aga and drop in anything you’d like to contribute to the various initiatives mentioned in this feature.

Why we love our Aga
You tell us why the Aga remains a much-admired kitchen classic

It’s like a friend and makes my house feel very homely. I love it!
Jane, Cambridge

I’ve had my Aga or more than 30 years and can’t imagine life without it.
David, London

I love my Aga, it’s the best thing we’ve ever bought.
Amanda, Yorkshire

My Aga makes cooking for a large family really easy.
Arlene, Hertford

Once an Aga owner, always an Aga owner.
James, Gwent

No house is as cosy as an Aga house.
John, Derby

I can’t believe how easy it is to cook on an Aga. All my family love it.
Julie, Nottinghamshire

You don’t have to recommend an Aga to your friends – you just have to invite them to dinner.
Abi, Southwold

I love it!!!!!!
Matt, Worcester

I used to be the only one who cooked, but now we fight over the Aga. We all adore cooking on it.
Alice, Buckinghamshire

Remember, you can let us have your views by visiting http://www.thisismyaga.co.uk/.