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- 1940s: joint advertising for Aga and Esse cookers
1940s: joint advertising for Aga and Esse cookers
Magazine size was limited so competitors stood together
Although competitors they stood together to advertise Aga and Esse 'the only heat storage cookers' and '2 cookers with a single thought'.
It was a decade of world war, rationing and restrictions in manufacturing and the British people obeyed government instructions of 'Keep calm and carry on'
Full pdf of 1940s Article 1 (93kb)
Full pdf of 1940s Article 2 (81kb)
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