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1980s: introduction of electric night-storage Aga

1980s: introduction of electric night-storage Aga

Years of financial, economic and technological growth

Microsoft Windows was launched and there was a housing boom. With Aga there was the introduction of the new electric night-storage Aga.

 

1985

Aga advert 1985The decade started with an advertising theme of minimal change which had taken place in Aga cookers during the last 80 years.

Mid 1980s the launce of the electric Aga and select colours, which led to increased advertising activity.

Dreaming of an Aga, this mildly way out Aga advertisement depicts a dream-like desire for an electric blue Aga. Devised by Cogent Elliott and photographed by Peter Davies of Pershore.

Full pdf of 1985 Article (59kb)

 

1987

There were two long editorial-type advertisements this year, which featured in the broadsheet newspapers.

One advertisement majored on Dr Gustaf Dalén as the inventor of the Aga ending with the awareness angle of the new electric night-storage Aga cooker. The Advertising Agency was Cogent Elliott of Solihull.

 

1988

Aga advert 1988A series of three adverts focused on the fuel that the Aga used. Seen here is the gas fired version.

Full pdf of 1988 Article (329kb)

 

 

 

1989

Aga provided local black and white advertising blocks for their UK Distributors, the space below the advert was for the local Distributor's details and they were used for regional and local press.

Full pdf of 1989 Article 1 (100kb)

Full pdf of 1989 Article 2 (47kb)

Aga advert 1989 2

Aga advert 1989 1

 

 

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