Years of financial, economic and technological growth
Microsoft Windows was launched and there was a housing boom. With Aga there was the introduction of the new electric night-storage Aga.
The decade started with an advertising theme of minimal change which had taken place in Aga cookers during the last 80 years.
Mid 1980s the launce of the electric Aga and select colours, which led to increased advertising activity.
Dreaming of an Aga, this mildly way out Aga advertisement depicts a dream-like desire for an electric blue Aga. Devised by Cogent Elliott and photographed by Peter Davies of Pershore.
Full pdf of 1985 Article (59kb)
There were two long editorial-type advertisements this year, which featured in the broadsheet newspapers.
One advertisement majored on Dr Gustaf Dalén as the inventor of the Aga ending with the awareness angle of the new electric night-storage Aga cooker. The Advertising Agency was Cogent Elliott of Solihull.
A series of three adverts focused on the fuel that the Aga used. Seen here is the gas fired version.
Full pdf of 1988 Article (329kb)
Aga provided local black and white advertising blocks for their UK Distributors, the space below the advert was for the local Distributor's details and they were used for regional and local press.
Full pdf of 1989 Article 1 (100kb)
Full pdf of 1989 Article 2 (47kb)


1950s: an emerging nation from the war years
Rationing finished in 1954 and shopping centres began
1930s: Aga came to England in 1929 from Sweden
Sold by Bell's Asbestos and Engineering Works in Slough
1970s: period of industrial strife in Britain
Relatively quiet for Aga in terms of new developments
1990s: advertising majored on comfortable living
Male and female models featured in the Aga adverts
1940s: joint advertising for Aga and Esse cookers
Magazine size was limited so competitors stood together
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