Part of the business was sold off and The Aga Foodservice Group emerged.

The iconic 'Iron Age' advertising campaign was rolled out in 2001 and continued in one form or another until 2007. MNC of Hale, Cheshire created the concept and the ads.

Full pdf of 2000s Article (203kb)

2007

New advertising breaks with the theme of At Home with Aga. Sophie Conran, Alex James and Jasmine Guinness are the first to be photographed for the new campaign.

2008

The Love Aga campaign was launched, to reunite the 300,000 Aga owners for the 300th anniversary of the foundry at Coalbrookdale.

There are three ways Aga owners can join the family:

· online, by visiting thisismyaga.co.uk
· ringing 0845 4810772
· sending their details to: This is my Aga, Aga, Station Road Ketley, TF1 5AQ

2009 will see the publication of a large-format gift cookbook called Love Aga.

It will be a charming and elegant collection of Aga recipes from chefs, celebrities and Aga owners, beautiful photographs, anecdotes and Aga ephemera, and will feature personal stories from Aga owners across the globe.

By reconnecting with Aga lovers, the company will be able to ensure they get the most from their cookers and they can
take advantage of a range of exclusive benefits, including cookery courses, special offers and invitations to anniversary
events.

Join the Aga family today, visit www.thisismyaga.co.uk